Norcal APEX Accelerator
Branded Content Media
“Working with Norcal APEX Accelerator has been a game-changer. Their support demystified the federal contracting process and gave me the tools I needed to confidently pursue government opportunities, both at the state and federal levels. I recently produced a national broadcast piece for the U.S. Army’s 250th birthday, and I wouldn’t have gotten there without the clarity and momentum I gained through APEX.”
| Branded Content Media is a San Francisco-based, video production company. Driven by a deep passion for storytelling, Doug Birnbaum founded Branded Content Media to help mission-driven organizations connect with their audiences. With over 15 years of helping clients communicate through powerful visuals, Branded Content Media was thriving. However, when COVID-19 hit, nearly everything slowed down, including production work. Now with a bit of extra free time, Doug began exploring other business opportunities and was referred to Norcal APEX Accelerator through his SCORE mentor. Now connected to no-cost assistance, Branded Content Media was on track to begin their government contracting journey. |
Challenges
Like many small businesses, Branded Content Media found government contracting confusing at first. They were not sure what registrations they would need, what certifications they qualify for, what agencies they want to sell to, or even how to read the jargon-heavy Request for Proposals. Beyond these hard skills, they also needed to learn how to navigate the complexities of contracting like building relationships with government buyers and position the business to be competitive in public procurement. Once they connected with their Procurement Specialist, Branded Content Media began making their plan.
Actions
Through Norcal APEX Accelerator’s one-on-one counseling, Branded Content Media began securing what they would need to build a successful foundation. They tackled the Cal eProcure and SAM registrations, alongside a few local government registrations while learning about the best marketing practices for government contractors. Branded Content Media built a strategic marketing plan, including a refined capabilities statement, elevator pitch, and communication strategy to build relationships with buyers from the agencies they wanted to work with. With Norcal APEX Accelerator guidance on their side, they gained more than just compliance, they gained the confidence to move into the government contracting space.
Results
Since connecting with Norcal APEX Accelerator, Branded Content Media has gotten registered in SAM, Cal eProcure, and with local county and city agencies. With this foundation, they were able to win a variety of contracts with federal and state agencies like Covered CA, GoBiz, and the US Army. With momentum on their side, and Norcal APEX Accelerator just a call away, Branded Content Media continues to expand their reach in government contracting.
If you would like to connect with Branded Content Media for high-quality video production services, please check out their website www.brandedcontentmedia.com
If you have more questions, please contact us at info@apexnorcal.org or (707) 267 – 7561
