Norcal APEX Accelerator
TR Digital Inc.
“I remember when I first started with Norcal APEX Accelerator. It felt like this was going to be a cumbersome journey, but after a couple of consultations and networking meetups, everything started lining up and clicking together. All the information is out there, but it’s up to us as business owners to put it all together and Norcal APEX Accelerator made it much more digestible.”
| After spending years working in the trade, President Rico Rodriguez considered business ownership as the next stage in his professional growth. He was ready to build something of his own and founded TR Digital Inc., a California-based electrical and wiring installation company, in 2018. Built for construction-driven projects, TR Digital specializes in fiber installation, splicing, testing, and documentation so after commercial work to build their foundation, Rico began thinking about expanding into government contracting. They connected with Norcal APEX Accelerator seeking guidance on how to grow his business and better understand available opportunities in the government market in 2023. |
Challenges
At the start, TR Digital was searching for general support, but it quickly became clear that the first challenge to tackle was building a solid foundation of government contracting skills. From registrations, certifications, and marketing to understanding how to find contracts to bid on, there was a lot to learn and no clear roadmap for where to begin. The process can feel overwhelming without structured guidance, but Norcal APEX Accelerator was there to connect the dots between available resources, compliance requirements, and available opportunities.
Actions
With Norcal APEX Accelerator in their corner, TR Digital began building the skills they needed to find success in contracting. Through one-on-one consultations and Norcal APEX Accelerator’s webinars and networking events, they began developing the skills and network that they needed to move forward with confidence. TR Digital completed registration in SAM.gov, Cal eProcure, and on Caltrans Contractors Corner. They were also able to get certified as Disadvantaged Business Enterprise (DBE) and California Small Business Public Works (SB-PW). With the support of Norcal APEX Accelerator, TR Digital refined their capabilities statement, learned how to navigate each procurement system, and began pursuing government contracts with confidence.
Results
With a strong foundation and strategic approach, TR Digital Inc. successfully secured work with Caltrans and continues to build momentum to pursue new opportunities and expand their presence in public works. Norcal APEX Accelerator continues to support TR Digital long-term success in government contracting though one-on-one counseling and the ongoing webinar trainings.
If you have more questions, please contact us at info@apexnorcal.org or (707) 267 – 7561
