Avoid Pitfalls: Interpreting DoD Solicitations with Confidence

Sep 16 2:00 pm — 3:00 pm

Responding to a Department of Defense (DoD) solicitation can be challenging—especially for newer contractors offering standardized services or products. This workshop is designed to help entry-level government contractors understand the key components of a DoD Request for Proposal (RFP) and learn how to develop a complete, competitive response.

You’ll gain insight into solicitation requirements, submission strategies, and the structure of key documents like the Statement of Work (SOW) or Performance Work Statement (PWS). This training will also cover critical Federal Acquisition Regulation (FAR) terms, common pitfalls to avoid, and how to align your offer with agency expectations.

Webinar topics include:

  • Terms and conditions (FAR)
  • Submission guidelines
  • Rules of Engagement
  • RFP timelines
  • Post-award debriefs
  • Tips for Success

Meet your speaker


Frank Luna

Procurement Specialist,

Norcal APEX Accelerator

Image: Headshot of Frank Luna, Norcal APEX Accelerator Procurement Specialist

With a 25-year career in government contracting, Francisco (Frank) Luna has established himself as a trusted professional in navigating sales to all levels of government. Holding prestigious certifications such as Certified Commercial Contract Manager (CCCM) and Certified Federal Contract Manager (CFCM) from Villanova University, Frank combines technical expertise with hands-on experience. His experience enables him to guide small businesses in developing and implementing effective government business strategies that drive growth and success.


Con una Carrera de 25 años en contactos de gobierno, Francisco (Frank) Luna se ha establecido como un profesional en ventas en todos los niveles de gobierno.  Con certificaciones en Villanova Universidad como Gerente de Contratos Comerciales (CCCM) y Gerente de Contrato Federales (CFCM), Francisco combina la experiencia técnica con la experiencia práctica. Su experiencia le permite guiar a las pequeñas empresas en el desarrollo e implementación de estrategias comerciales gubernamentales efectivas que impulsan el crecimiento y el éxito.


Register for this Webinar Here >>

Registration Cost: FREE

Location: Virtual (Zoom Webinar)

Event Contact: Norcal APEX Accelerator

P: (707) 267-7561

E: info@apexnorcal.org

The information provided in this webinar/ workshop and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar/ workshop without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California APEX Accelerator, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar/ workshop. By registering for this webinar/ workshop you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California APEX Accelerator or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar/ workshop and/or the registrant’s use of or reliance on said information.

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This no-cost training event is hosted by


Norcal APEX Accelerator

Northern California APEX Accelerator is a government-funded nonprofit formed to help small businesses find, bid on, and win contracts with federal, state, local, and tribal agencies.