Event

Capability Statement & Marketing Workshop

Oct 8 10:00 am — 11:00 am
See All Events

Capability Statement & Marketing Workshop

Your capability statement is often your business’s first introduction to a government buyer—make it count.

Government marketing is different from commercial marketing. Contracting officers, small business specialists, prime contractors, and agency buyers need to quickly understand what your company does, what sets you apart, and why your business is qualified to perform.

In this interactive workshop, participants will learn how to develop a clear, professional, and government-focused capability statement and use it as part of a broader government marketing strategy.

We’ll discuss the information government buyers expect to see, how to communicate your company’s differentiators, and how to tailor your messaging for specific agencies and opportunities. Participants will also learn strategies for marketing to federal, state, local, and defense-sector customers.

Topics include:

  • The purpose of a government capability statement
  • Essential elements of an effective capability statement
  • Identifying and communicating your core competencies
  • Developing meaningful differentiators
  • Using NAICS codes, certifications, past performance, and contract vehicles effectively
  • Researching and targeting government customers
  • Marketing to contracting officers, small business specialists, and prime contractors
  • Adapting your capability statement for different agencies and opportunities

Who should attend: Businesses currently pursuing government contracts or preparing to market their products and services to public-sector buyers.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Register for Event